Hotel rate assurance specialist Tripbam has launched a feature called Strategic Share Shift that automatically requests that travelers switch their hotel reservations to a nearby property where their company has a preferred rate. This new feature redirecting business to one specific property from others nearby is almost the reverse of the tactical way Tripbam normally operates, which is offering the opportunity to re-book any hotel in the vicinity that markets a better rate. Steve Reynolds, Tripbam’s CEO,  thinks hotels are going to pay a lot of attention to this.  He added, “They could say to their corporate clients: ‘We’ll give you a 30 percent discount but you will have to turn on the reverse clustering in Tripbam to drive the business to us.’ ” Strategic Share Shift has now been made a standard part of the Tripbam offering to all clients.