Three-Quarters of Planners See Hybrid Event This Year
Survey by Etc. Venues shows multiple barriers to mixed live/online meeting >>
by: Harvey Chipkin
Almost 73% of event professionals are planning a hybrid event before the end of the year, according to a survey from etc. venues, a UK-based provider of event venues. A fifth (19%) of planners said the biggest barrier to choosing a hybrid event is a lack of experience, followed by concerns over cost (17%), risk of failure (17%), perceptions of low attendance (17%), confusion with technology (16%) and getting stakeholder buy-in (15%). The responses came from 76% of the 1,095 event professionals who attended an etc. venues event virtually. Nick Hoare, COO, said that it was encouraging to discover that, despite so many limitations on recent activities, three-quarters of respondents are planning to combine in-room and virtual events this year. He said this reveals an “overwhelmingly positive message,” that this approach to unleashing the face-to-face benefits of meetings is on the agenda for the next six months. He said that for those unsure whether to plan an online or face-to-face meeting, “hybrid events offer the best of both worlds and can boost attendance.”
We use cookies to offer you a better browsing experience, analyze traffic and personalize content. Read how we use and protect your data in our privacy policy. Do you accept cookies?