Health and Wellness, “Bleisure,” and Brand Loyalty Are Major Business Travel Trends for 2020, Says Report
By Harvey Chipkin
Health and wellness, “bleisure” and brand loyalty are three trends that are potential game changers in 2020, according to a “2020 Business Traveler Preferences” report from Lola.com, which provides corporate travel solutions. Over half of business travelers, according to the survey of 1,000 of them, prefer to bring their own food on flights, and only 18% noted alcohol as their top drink choice on flights. Regarding other healthy habits, 82% of frequent travelers said they exercise regularly at home, and nearly half keep up with exercise while on the road. “Bleisure” travel is a growing phenomenon, the idea of extending a business trip to include some personal travel in the same area or nearby location. Over 50% of frequent travelers say they prefer to extend their business trip to include personal time, rather than come straight home after work. And because corporate travelers are more empowered than ever to pick the options that work best for them, said the report, they are more likely to exhibit brand loyalty.