Southwest Reaches Full Participation Distribution Agreement With Sabre
Deal will continue traditional connectivity through GDS >>
by: Harvey Chipkin
Southwest Airlines announced that it has come to terms with Sabre Corporation on a new full participation distribution agreement. Under the arrangement, Sabre will continue to distribute Southwest's content through traditional connectivity to corporations, government agencies and travel management corporations through its global distribution system (GDS). Andrew Watterson, chief commercial officer for Southwest, said that while the carrier had been in discussions with Sabre for well over two years, not much progress had been made until recently. He said the airline is “thrilled to come to terms that are mutually beneficial for our customers and continue our longstanding partnership with Sabre.” Under the agreement, Sabre will distribute Southwest’s flights and services through its travel marketplace, providing Sabre-connected agencies and other travel buyers with uninterrupted access to the carrier’s content. This agreement, according to an announcement, reflects a broader relationship between the two companies and will deliver richer capabilities to travel buyers, including improved schedule and inventory accuracy; last seat availability; and real-time booking functionality and the ability to modify Southwest bookings within Sabre. Implementation teams, it said, “will work swiftly” to bring Southwest online at full participation in 2021.
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