Serko will provide NDC content for Southwest Airlines in its Zeno online booking tool, according to an announcement. Zeno will be the first OBT to provide Southwest content via the ATPCO New Distribution Capability Exchange. Clients using Zeno will be able to shop, book, ticket and change Southwest Airlines flights. The connection also allows the purchase of EarlyBird Check-In during initial booking as well as post ticketing. Darrin Grafton, Serko CEO, said the agreement allows both companies to showcase the future of airline retailing, bringing the rich consumer experience of the Southwest brand and access to the full range of the Southwest offering within the corporate travel policy framework. Southwest content is expected to be available to Zeno users in North America beginning Oct. 1.