Sabre Corporation, the travel technology company, announced a renewed, long-term distribution agreement with Qantas under which Sabre welcomes Qantas as the newest member of its Beyond NDC program. By joining the program, the carrier will act as strategic partner to an initiative chartered to drive the industry forward through the development and integration of end-to-end capabilities to process NDC-enabled offers. Sabre also announced it would be a partner in the Qantas Channel, the airline’s new pathway to deliver more personalized and seamless experiences to customers via agent booking channels. Under this new program, Sabre will play an active role in the execution of the Qantas Channel, which will come into effect on August 1. Sabre-powered travel agencies that sign up to the Qantas Channel will enjoy a wider range of content from the airline and have the ability to leverage reliable and up-to-date information to create rich, personalized offers for their customers.