Sabre has announced that Delta Air Lines is the newest addition to its Beyond NDC program, a cross-industry group working to accelerate the development, integration and testing of end-to-end NDC capabilities. In addition, Sabre has been working with Delta and other major carriers along with ATPCO to develop and test a new approach to shopping based on the next generation storefront (NGS) standards currently under development. Sabre’s NGS solution categorizes airline offerings by product attributes and normalizes the data for easy comparison shopping. Jeff Lobl, managing director-distribution strategy at Delta, said that delivering a modern-day retail experience in third party channels requires changes across the distribution ecosystem. He said Sabre’s Beyond NDC initiative is “a great platform for cross-industry collaboration,” which Delta sees as an opportunity to deliver the benefits of NDC at scale, while minimizing disruption to agencies and customers.