RoomIt by CWT, the hotel distribution division of Carlson Wagonlit Travel, has launched the RoomIt Loyalty Booster program. Available free to all RoomIt customers, the program rewards travelers with additional points and miles, while also increasing hotel attachment rates and compliance with their company’s travel policy. David Falter, president of RoomIt, said that instead of penalizing travelers for being non-compliant, the company is taking an approach that is more proactive. The program allows travel managers to partner with CWT to run promotional campaigns where travelers are incentivized with either points or miles for booking within their corporate travel program. According to CWT, travel managers will be able to increase compliance at no additional cost by using the new program.