Room cleanliness is more important than ever to hotel guests, according to the J.D. Power 2020 North America Hotel Guest Satisfaction Index Study. Andrea Stokes, hospitality practice lead at J.D. Power, said that while the Covid-19 pandemic has amplified the importance of hotel cleanliness, it has historically been an important focal point for hotel guests. She said satisfaction with guest room cleanliness has been climbing steadily for many years, as most hotels already adhered to very high housekeeping standards. The other critical variable for the industry right now is proactive communication with guests, both about the specific steps hotels are taking to protect guests and about any service and amenity limitations due to Covid-19. Also important to survey respondents was the need for hotels to be upfront about limitations like capacity restrictions and limitations regarding restaurants, pools, fitness centers and spas. The top-ranking brands by price category were: The Luxury Collection (luxury), Wyndham Grand Hotels (upper upscale), Hyatt House (upscale), Drury Hotels (upper midscale), Tru by Hilton (midscale) and SureStay Hotel by Best Western (economy).