Campaigns by hotel companies to drive direct bookings and take market share back from OTA’s seem to be working in some cases, according to a report from Hitwise, a data research company. Of the 10 brands surveyed in the report — called "Hotel Bookings Inspire: Direct Hotel vs. OTAs, Who Is Converting" —  six companies show an increase for actual confirmed direct bookings in May 2017, compared with the same month a year ago. Marriott International brands had the highest volume of direct site bookings for May 2017 at 26.21%, up from 25.13% in May 2016. Wyndham had the highest year-on-year increase, up 6.76%. In addition to Marriott and Wyndham, Hilton Hotels, Choice Hotels, Starwood and Hyatt Hotels and Resorts had increased direct bookings, whereas the share of direct bookings at St. Regis Hotels, Best Western, Sheraton, and InterContinental Hotel Group declined.