TripActions Group announced that its premium brand, Reed & Mackay, has completed the acquisition of its long-standing partner, the Spanish corporate travel, meetings and events company Atlanta Agencia de Viajes, S.A., d.b.a. Atlanta Events & Corporate Travel Consultants.

This marks the fourth Europe-based acquisition by the TripActions Group in the past 18 months, adding Spain to the group’s rapid expansion across Europe. Fred Stratford, CEO of Reed & Mackay, said that not only does the Spanish company bring deep-rooted knowledge of the Spanish corporate travel, meeting and events market, “its values also closely align with Reed & Mackay’s uncompromising focus on high-touch service.”

Atlanta Events & Corporate Travel Consultants has been part of Reed & Mackay’s international partnership for more than a decade, and will now be positioned to meet the increasingly global needs of its client base. Both TripActions’ and Reed & Mackay’s clients, according to the announcement, will gain enhanced expertise and content for the region.

The acquisition of Atlanta Events & Corporate Travel Consultants by Reed & Mackay is the latest in a quick succession of investments by the TripActions Group as it doubles down in Europe. TripActions acquired Reed & Mackay in May 2021 and followed that with the addition of Comtravo in Germany and Resia in Sweden in February and March of 2022, respectively.

Founded more than 40 years ago as a family business, Atlanta Events & Corporate Travel has offices in Andalusia, Barcelona and Madrid and over 70 business travel and event experts on staff.