Radisson Hotel Group has launched a new multi-brand and mobile-first global website, RadissonHotels.com, which also serves as the unique platform for Radisson Rewards members. Complementing the revamped site will be the Radisson Hotels App, available by the end of July. The enhanced site allows guests and loyalty members to explore the group’s portfolio of more than 1,100 hotels worldwide and to book a stay in just a few clicks. Thanks to its intuitive user interface, said the company, the website and the app will be the main hubs for earning, viewing and redeeming points – as well as seeing all the benefits of Radisson Rewards in one place. Eric De Neef, executive vice president and global chief commercial officer, said that having a single touchpoint for all brands (Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson, as well as affiliated art’otel brand) will strongly enhance the user experience and drive SEO value. The enhanced site integrates the previous single-brand sites, allowing for one comprehensive and user-friendly platform.