Priceline Group has changed its name to Booking Holdings, effective immediately. Glenn Fogel, CEO of the company, said that is now the company’s largest brand with more than 1.5 million listed properties and over a million bookings a day – producing a “significant majority” of Booking Holdings’ gross bookings and operating profit. Fogel said this is a defining moment in the company’s history and the change is being made to more accurately align the company name with its largest business. He said the new name connects the collective brands to a name “that reflects their shared capability to help customers book amazing experiences, as well as better reflect the truly global operation that we have become today.” Booking Holdings consists of six primary brands:,, Kayak,, and Open Table. The parent organization will continue to operate out of its Norwalk, Conn., headquarters.