High-earning loyalty members will again be assured of benefits or equivalents >>
by: Harvey Chipkin
Marriott has reinstated elite guarantee compensation for its Marriott Bonvoy loyalty program members. It had been suspended in March due to the pandemic. As a result, hotels need to offer breakfast and lounge alternatives (or bonus points), guaranteed room type and welcome amenities. In an announcement, the company said that based on day-to-day business conditions at individual hotels and/or government regulations, properties may offer a breakfast alternative when lounges and restaurants are closed, such as grab-and-go meals or credit for food and beverage purchases on property. Marriott Bonvoy Platinum, Titanium and Ambassador members are eligible for cash compensation per Welcome Gift guarantee in a case of property failure. Marriott also announced it’s making it easier to qualify for status this year. As they did last year, current elites will receive 50% of the elite nights needed to qualify for the elite status that they held in 2020. Additionally, in mid-February, Marriott will launch a global promotion that will allow members to earn double the number of points and elite night credits for all stays of two nights or more.
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