Hilton also continued to strengthen its development pipeline, with record 2023 signings of nearly 1,000 hotels representing 130,000 rooms, up 45% from the prior year and “meaningfully ahead” of pre-pandemic levels. The company’s pipeline is now the largest in its history with nearly 3,300 hotels, totaling more than 462,000 rooms.
The company’s growth opportunities are further boosted by the recent addition of two new brands to its portfolio – Spark by Hilton and LivSmart Studios by Hilton — which is driving strong activity, with owners looking to tap into the growing demand for hotels in the premium economy and long-stay segments.
Marriott announced a record year of global signings, with 52% more organic rooms signed in 2023 than in 2022, as it continues to expand offerings for owners, franchisees and guests. The company also announced that it achieved strong net rooms growth of 4.7% in 2023.
During 2023, the company signed a record number of organic management and franchise agreements — an average of nearly 2.5 deals a day — representing approximately 164,000 rooms globally.
In the US and Canada, Marriott’s largest region, the company signed a record 91,000 rooms, 37,000 of which were the result of the company’s strategic licensing agreement with MGM Resorts International. The company also saw robust signings growth outside the US and Canada, with a record of nearly 73,000 organic rooms signed across 74 countries and territories. At year-end 2023, Marriott’s global development pipeline totaled nearly 3,400 hotels and roughly 573,000 rooms, an increase of over 15 percent over a year ago.
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