Loews Hotels and Omni Hotels & Resorts have formed a partnership to cross-sell and cross-market their properties. The arrangement, according to an announcement, allows increased distribution in markets where there is no crossover between the two. For example, Omni travelers will have access to Loews Miami Beach or Loews Regency New York, while Loews guests can book The Omni Mount Washington Resort in New Hampshire or Omni Amelia Island Resort in Florida. Reservations are bookable directly online or by calling reservations through both brands’ channels. Alex Tisch, president of Loews, said the collaboration “will be one of our most meaningful and relevant commercial partnerships, not only for our two companies but also for both of our loyal customer bases.” Peter Strebel, Omni’s president, said partnering with a “like-minded brand” such as Loews “is a thoughtful and unique way to offer our guests, and theirs, wider distribution.” The partnership will also look at future ways of collaborating, including within the meetings and groups sector. Each brand will continue to maintain its own visual identity and marketing, along with loyalty, pricing, and availability.