JetBlue, World of Hyatt, Orbitz and National Car Rental ranked highest in their respective categories in the J.D. Power Inaugural U.S. Travel App Satisfaction Study. Apps were judged on four factors: clarity of information provided, ease of navigation, overall appearance and speed of screen loading, and range of services/activities. Among the study’s findings were: travel apps lag far behind customer financial apps in overall satisfaction; day-of-travel performance is critical to satisfaction; rental car apps have the lowest rate of adoption in the industry; and airline apps have the lowest performance in the industry when it comes to speed of screen loading during travel while OTAs perform best on that metric. Michael Taylor, travel intelligence lead at J.D. Power, said that while some travel apps are delivering on their promise, “others are missing the mark at critical moments of truth that can significantly influence traveler perception of brands and services.”