A new national survey commissioned by the American Hotel & Lodging Association (AHLA) and conducted by Morning Consult shows that a number of improvements to health and sanitation protocol at US hotels would have considerable impact on the comfort levels of guests staying there. The top three improvements were face coverings for employees (87% a lot/some impact) and guests (85%), suspending daily housekeeping of rooms (86%) and using technology to reduce direct contact (85%). These priorities align with AHLA’s Safe Stay Guest Checklist and CDC recommendations distributed on behalf of the industry.   Other popular measures to increase guests’ comfort levels include adding transparent barriers at front desks, concierge or valet stations (82%); having signage for washing hands, distancing and PPE (80%); temporarily closing amenities (77%); and using floor markings to promote social distancing (77%).  The overwhelming majority of respondents indicate that these protocols would impact their comfort level, with 81% of frequent travelers responding that they feel comfortable staying in a hotel that has implemented the enhanced cleaning and safety protocols called for in AHLA’s Safe Stay initiative.