New group will include independent luxury and lifestyle hotels >>
by: Harvey Chipkin
IHG Hotels & Resorts has added a new brand, Vignette Collection. It is the company’s sixth new brand in the past four years, and there are now a total of 17 in the portfolio. The new brand, according to an announcement, “will give owners of world-class independent hotels the opportunity to retain their distinctive identity, while benefitting from IHG’s global scale.” Keith Barr, CEO of IHG, said that as the first hotels in Australia and Thailand both showcase, “each property is as unique as the next, and all will be endorsed by IHG’s trusted reputation for quality.” Among the first properties to join the Vignette Collection will be Hotel X in Brisbane, Australia, and Pattaya Aquatique in Pattaya, Thailand. Vignette Collection joins Six Senses, Regent and other brands in IHG’s Luxury & Lifestyle portfolio. Barr said the company expects to grow the new brand to 100 locations in 10 years.
We use cookies to offer you a better browsing experience, analyze traffic and personalize content. Read how we use and protect your data in our privacy policy. Do you accept cookies?