IHG One Rewards promises to offer more choice, value and benefits >>
by: Harvey Chipkin
IHG Hotels & Resort has introduced IHG One Rewards, a global loyalty plan that, according to an announcement, offers more choice, value and richer benefits than ever before. The ”reinvented” program connects members to the company’s growing portfolio of 17 brands, including one of the largest luxury and lifestyle collections in the world. The launch of IHG One Rewards follows the announcement in January of the program’s new tier and bonus point earning structure — designed to help members earn more points faster and have more ways to use them. Highlights of the program include:
• Faster earning. A new tier and bonus point earning structure allows members to earn more points faster and gain rewards sooner.
• Richer benefits. Further enhancements and member benefits include: — Free breakfast for Diamond Elite members as a welcome amenity choice — Exclusive access to reward night discount promotions for Platinum Elite and Diamond Elite members — More opportunities for Elite members to receive early check-in, late check-out (if available) and room upgrades (to suites, if available, or another premium room type for Platinum Elite and Diamond Elite members)
• Exceptional Choice: Recognizing that not all members want to use their points in the same way, IHG One Rewards marks the introduction of Milestone Rewards — a new, technology-enabled platform that will allow members to choose the rewards that matter most to them. Starting at just 20 nights stayed, members will be offered a choice from a selection of rewards every 10 nights, through 100 nights stayed. These Milestone Rewards choices include points, $20 food and beverage rewards, confirmable suite upgrades and annual lounge memberships.
In the coming weeks, IHG Hotels & Resorts will also roll out the new IHG One Rewards mobile app, which will power IHG One Rewards and put the loyalty experience in the palm of guests’ hands. The new experience, said an announcement, is more personalized, offers streamlined booking and allows members to stay informed, check in faster, stay connected to the hotel and travel with flexibility. IHG One Rewards members will be prompted to update their apps on their devices, either through the Apple App Store or Google Play Store.
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