IHG Hotels and Resorts has launched a global marketing campaign for the company’s two largest brands, Holiday Inn and Holiday Inn Express. With the tagline “We’re there,” the campaign celebrates “authentic moments of human connection” and the role the two brands have played in connecting people for nearly seven decades. The focus on human connections comes out of research, said the company, that showed 88 percent of business travelers prefer an in-person over a virtual meeting. Also, in the last year many Americans have communicated more often digitally than in person. The survey said  67 percent have primarily engaged with a good friend through digital channels; and 59 percent admit to communicating more with family members via technology than in person. Claire Bennett, CMO, said that being there in person always matters. “We know the reason people travel is not exclusively about the location itself,” she said. “It’s almost always about the people.”