Half of companies in a survey by Splash, an event marketing technology platform, said they plan to host more in-person events in 2022. At the same time, 92% of companies continued hosting virtual events even when in-person events resumed, and 46% plan to host more virtual events in 2022 than they did in 2021. The company polled 253 event professionals and 3,133 event attendees in the US for its 2022 Outlook Report. In other results, 79% of companies said they expect to host hybrid events in 2022. And, while 67% of companies use the same event technology as before COVID-19, 59% plan to increase their investment in that technology in 2022. Eric Holmen, CEO, said the report indicates “more enthusiasm than ever for taking advantage of business events, as more people plan to attend in-person, virtual, or hybrid events in 2022.” If companies want to host more effective, impactful events, he said, “they must invest in the right technology to deliver streamlined event marketing and execution."