The Global Business Travel Association (GBTA) has launched a “Ready. Safe. Travel.” campaign to grow public awareness around the economic necessity of a thriving business travel industry and to push for a safe return to business travel. The three-pronged program focuses on: Ready — pushing government leaders to put in place necessary safety measures and the resources to save jobs and get back on the road to travel; Safe — providing member education and training; and Travel — telling the story of the value of business travel to the world economy. Dave Hilfman, interim executive director, said that as the largest association representing business travel, GBTA has been telling the story of how critical the industry is globally in terms of revenue, jobs and commerce; and leading the efforts to get business travel back on the path to recovery, safely and when the time is right. Hilfman said the campaign is providing shareable collateral to engage others in advocacy and education around the mission of bringing business travel back safely and responsibly.