Flight Centre Group has made a “strategic investment” in The Upside Travel Company (“Upside”), the corporate travel company launched in 2017 by Priceline founder Jay Walker. The investment is for a 25 percent interest in Upside, which will make Flight Centre the largest individual shareholder and provide access to Upside’s travel technology platform and software development resources. As part of the agreement, the parties also entered into a commercial deal that covers cooperation on various distribution initiatives that combine Flight Centre’s understanding of the corporate travel space with Upside’s technological assets. Dean Smith, president of Flight Centre’s Americas operations, said the company has been impressed by the capability and flexibility of Upside’s technology and team to improve the business traveler experience. He said its use of machine learning models to dynamically price business travel packages in real time to save clients money while increasing traveler options is just one example of Upside’s “best-in-class” technology.