Festive Road, a consulting company, launched a specialist practice in robotics and artificial intelligence at the GBTA Europe Conference in Frankfurt. The new practice is called Freya and, according to Festive Road, it will work with travel buyers to identify, develop and implement automation opportunities to improve the traveler experience, better manage cost and support duty of care. Paul Tilstone, the consultancy’s managing partner, said that robotics and AI are predicted to boom across industry in general, with growth rates of nearly 25 percent per year predicted until 2025. He said the opportunity to leverage this technology to better run travel programs is “huge.”  That might mean, according to Tilstone, that the tactical part of the travel manager role might someday be automated so that the manager can focus on strategy.