Etihad Airways has launched a subscription-based travel solution aimed at corporate and frequent travelers; it will launch later this year. Called TravelPass, it will allow customers to buy a set number of trips or a particular travel period instead of purchasing flights one by one. Subscription-based travel is good news for the aviation industry, according to the announcement, as it provides customers with the choice between prepaid trips and pay-as-you-fly options, meeting the demands of flexibility, ease of booking and cost-efficient travel management. Robin Kamark, chief commercial officer, Etihad Aviation Group, said that by simplifying the travel process to just a few clicks, travelers have a seamless transaction through a platform that holds all their details in one place and gives them the flexibility to make changes to their bookings without fees and the choice to pay later. The Etihad TravelPass will be available to book on the Etihad website on a desktop or mobile, offering customers an “enhanced digital experience” that saves time by avoiding repetitive tasks involved in managing each booking.