Deem, a mobile and cloud technology provider for corporate travel, announced the launch of its new business travel management software. Called Etta, an acronym for Easier To Travel Anywhere, the new software platform presents, according to an announcement, “a sleek, intuitive design in which travelers can search, book and manage every part of their trip.” For businesses, Etta features customizable policy integration that can help drive savings and incorporates data from any expense platform through Deem’s Open Expense Alliance. David Grace, president, said business travelers want a more consumer-like experience because those platforms are easier to navigate and available as mobile apps. He said travel managers and other business leaders want their travelers to adopt the platform they’ve chosen so they can manage costs and provide duty of care. “We created the best of both worlds in Etta,” he said. Available both on desktop and as an iOS mobile app, Etta includes personalization features, such as applying traveler preferences and loyalty memberships.