CWT announced the launch of its flagship platform, myCWT, in China, saying it made CWT the first TMC to deploy an omni-channel, open API-based platform that has been tailored for the specific needs of the China market. Kurt Ekert, CWT’s CEO, said that given China’s high-tech, mobile-oriented pace of life, “we are excited to launch a digitally-driven customer experience here that helps clients and employees in this dynamic market achieve their true potential.” Working with several specialized Chinese travel, technology and e-commerce partners, CWT has specifically adapted myCWT for deployment in China.

 It addresses the unique needs and nuances of the market – from content to payments and integration capabilities – while maintaining a consistent user experience with CWT’s global offer. Its open API architecture, said the announcement, facilitates easy integration with third-party applications and clients’ internal systems, allowing CWT to provide a broad selection of products, services and content.