CWT Announces Plans for $100 Million Recapitalization Investment
Spending focuses on ‘digital first’ proposition >>
by: Harvey Chipkin
CWT announced plans for its $100 million investment in the myCWT travel management platform and innovative product offering as part of its previously announced recapitalization plan. The 2022 investment plans, according to an announcement, center on optimizing CWT’s digital-first proposition, achieving traveler experience excellence and providing truly integrated solutions. The first tranche of investment is allocated towards new capabilities coming to market in the next six months, as follows:
• Responsible travel initiatives: helping travelers and travel managers achieve more purposeful travel and travel programs, in response to 67% of CWT global customers stating that their company’s sustainability goals are more important since the pandemic
• Platform connectivity enhancements: to ensure a seamless and productive digital experience for travel managers and their travelers, reflecting the increased role technology plays in increasing travelers’ confidence as they resume traveling
• Broader content to further expand the breadth of travel choice and trip options, ensuring greater flexibility to fit evolving travel program needs.
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