Midscale hotel chain emphasizes ties to Radisson in effort to leverage brand
by: BTE
Country Inns & Suites by Carlson has changed its name to Country Inn & Suites by Radisson. The brand is part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu, Radisson, Radisson Red, Park Plaza and Park Inn by Radisson. The changes, to be made in stages through the first half of 2018, will include a new visual identify, updated logo and refreshed marketing and hotel collateral. Katerina Giannouka, president, Asia Pacific, for Carlson Rezidor, said the changes will enable the brand to leverage the strength of the Radisson name to drive awareness and increase marketing efficiency. Country Inn & Suites by Radisson is an upper midscale brand with over 480 hotels globally.
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