American Express Global Business Travel (GBT) is now offering Apple Business Chat to its mid-market customers in the US. The tool is a new way for business travelers to communicate live with GBT travel counselors using the Messages app on iPhone and iPad.
At launch, Apple Business Chat will be available to upwards of 1,500 companies that are GBT customers, with more customers and segments to follow in 2020. The new 24/7 touchpoint enables business travelers to communicate directly with travel counselors on Apple devices for real-time travel booking and travel options and to receive updates across air, ground and hotel bookings. For travel managers, according to the announcement, it provides “an extended level of confidence to know business travelers are connected and cared for throughout every trip in a way that is familiar to them, helping improve compliance, traveler satisfaction and duty of care.”