Amadeus and International Airlines Group — parent company of British Airways, Iberia, Aer Lingus and Vueling —have announced a partnership to make NDC (New Distribution Capability) fares and offers available to travel sellers, agents and corporations. According to an announcement, the agreement allows for an improved user selling experience and access to current and future personalized offers. Javier Laforgue, executive vice president of airline distribution and content sourcing at Amadeus, said NDC and the integration in the Amadeus Travel Platform will equip IAG “to reach our industry’s new opportunities and meet changing traveler needs head-on.” He said the agreement “once again reinforces the value of our technology and collaborative approach across the industry to bring NDC to scale.” Rogier Van Enk, head of distribution at British Airways, said the deal “will create more choice for our trade partners, including personalized content and new exciting offers to come in the future.” British Airways and Iberia NDC connections to Amadeus are targeted for the second half of this year, with Vueling following in 2022. Further information about Aer Lingus implementation will follow later.