AccorHotels and Eurostar Form Loyalty Program Alliance
AccorHotels and Eurostar, the high-speed rail service that connects London with multiple European cities, have announced a partnership between their loyalty programs, Le Club AccorHotels and Club Eurostar. The deal will provide more choices and exclusive access to a host of benefits, according to the companies, and the flexibility to exchange points between the two plans. Club Eurostar members can convert their points into Le Club AccorHotels rewards points, to be used for free nights and discounts at more than 3,500 hotels across the globe, from economy to upscale. They can also exchange Le Club AccorHotels rewards points for Club Eurostar points, giving them a new way to top up their points balance. Club Eurostar members can tap into the hotel group’s rewards offerings such as Elite Experiences, La Collection e-boutique and Dream Stays, as well as access to sports and music events at the AccorHotels Arena in Paris. The 50 million Le Club AccorHotels members can now redeem points for Eurostar tickets, upgrades and special offers, as well as make purchases in the Club Eurostar shop. This is the first time Eurostar has joined forces with a hotel group in a loyalty program alliance.