Accor has launched the Handwritten Collection, a global portfolio of midscale independent hotels. The company said it already has over 110 leads for member properties, including 12 secured signings, with five more expected to be added in the first third of this year. The collection is expected to reach more than 250 hotels by 2030, with the bulk of hotels to be conversions rather than new builds.

Alex Schellenberger, chief marketing officer - premium, midscale and economy brands for Accor, said the new brand includes “a curated selection of hotels that exhibit charming and one-of-a-kind concepts.” Beyond delivering a truly authentic guest experience, he said, the aim of the product is to support the growing number of independent and boutique hotel owners looking to boost their global profile, connect with more audiences and grow their revenue without losing their identity.

Camil Yazbeck, global chief development officer - premium, midscale and economy brands, said that Handwritten offers independent hotels Accor’s sales, distribution and loyalty platforms to increase their revenues and assist them in optimizing their costs while retaining their own distinctive personalities and offering a highly qualitative product, service and experience.

Accor has two other independent collections in different price categories. MGallery Hotel Collection is in the upper upscale segment; and Emblems Collection is a luxury group.

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Image: Le Saint Gervais Hotel & Spa, Handwritten Collection, Saint Gervais, France